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On July 1, 2025, Cloudflare flipped one switch and transformed human expertise from commodity to luxury good. By blocking AI crawlers by default across 20% of the web, a private company became digital watchdog. Welcome to the age where infrastructure is policy and knowledge has a bouncer.
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While most AI strategies obsess over automation, they're missing the bigger picture. Beyond task replacement lies a rich landscape of human-AI collaboration. Seven distinct experience archetypes from automation to augmentation showcase how to grow rather than diminish human capability.
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The potential AI gains to our intelligence, learning & skills are real, but not guaranteed. Realizing them requires walking a tightrope of cognitive assistance & challenge; building shared context; amplifying by complementing, and long-term co-development.
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Why both AI detractors and hypemen are equally wrong. By Sami ViitamäkiAI Cannes Lions 2025 was, in many ways, a familiar spectacle. You could walk into one tent and hear how AI will destroy the creative industry as we know it: no more jobs, no more writers, no more designers,
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If the internet age was the revenge of the nerds, the Generative AI era is becoming the revenge of the dreamers. By Sami ViitamäkiAI The first wave of digital transformation, the Internet Revolution, reshaped power structures in ways no one fully predicted. The introverted shy kid, the tinkerer, the compulsive
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What two headline technologies reveal about the life‑and‑death importance of lowering the barrier to entry By Sami ViitamäkiAI Two revolutions, two very different curves Generative AI vaulted from research paper to pop‑culture verb in record time. ChatGPT now attracts 400 million weekly active users, most arriving through
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By Sami ViitamäkiAI Generative AI is revolutionizing creativity and productivity across various sectors. More than a tool, it's also evolving into a fully fledged partner, as Ethan Mollick & Co state in their work on 'the cybernetic teammate'. In my daily work I've noticed
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By Sami ViitamäkiAI The first randomized clinical trial of generative AI therapy just landed in the New England Journal of Medicine AI. It’s not hype or speculation—just clear clinical data on what happens when a well-built AI therapist is tested in the real world. The bot in question,
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By Sami ViitamäkiAI From the FLIRT Model of Crowdsourcing almost 20 years ago (long / short version), I’ve always been keen to study how technology reshapes creativity and economic value creation in society. As AI ushers in an era that I like to call the “Imagination Economy,” I wanted to
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By Sami ViitamäkiAI The full scale commercialization of AI models arrives with H&M entering the arena. H&M’s move to use AI versions of real models—who actually own their digital likeness—signals an important shift in how brands might merge creativity, technology, and human talent.
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By Sami ViitamäkiAI Welcome to www.imageconomy.com 🧠✨💰, or in other words my explorations, writings, experiements, publications, talks, and other artifacts around what I call the Imagination Economy. See if the below strikes a nerve and sign up to hear the latest. If you're interested in participating more